ESG investing, also known as sustainable investing or socially responsible investing, is an approach to investment that integrates environmental, social, and governance (ESG) factors into the investment process. The goal of ESG investing is to generate long-term competitive financial returns while also considering the impact of investments on society, the environment, and corporate behavior.

ESG investing has gained significant traction in recent years as investors increasingly recognize the importance of considering non-financial factors in investment decision-making. Many asset managers, pension funds, and institutional investors now incorporate ESG considerations into their investment strategies, driven by both ethical concerns and the belief that companies with strong ESG profiles may outperform over the long term.